Category: blog

Snap chat lands deals with top music companies to add songs to this videos, which is stepping on the toes of TikTik somewhat.

Full article on Bloomberg 

TikTok will launch a $200 Million Dollar fund to pay creators for their videos.

The scheme is to help people whom wish to make a living from creating social content, Previously creators could monetise their live streams, this new program will pay people directly for creation. We would assume this is a program for top influencers as Tiktok has not confirmed how many or how much each contributor could earn 

This news also relates to the other post regarding Facebook Reels  which is also paying influencers to solely create content for their platform.

Seems we will have a battle for the best video content app coming very soon.

With TikTok being pulled in India because of border issues. Instagram which is owned by Facebook is going hard after TikTok to take away share. 

They reportedly offering money to lure influencers from TikTok to Reels on Instagram, which has a lot of the functionality of TikTok

Information from WSJ says Facebook has offered hundreds of thousands of dollars to creators with the most followers, paying more money to those who agree to post their videos exclusively on Reels, people familiar with the deals said.

Via Forbes

Noooooo, I completely understand why with all the health risks, just upsetting because this was my favourite conference of the year. I’m really not sure how popular it will be being purely digital, yes the talks and panels can easterly be virtual, but people also got to see the new innovations, people like to touch and play with technology.

#ces2021 #innovation #technology #products #productinnovation #productdesign

Via Bloomberg

I know this is a subject that’s been batted around for years, but I have honestly not seen much change. I look at myself as well with the agencies I have built up and run.

Well I’m now taking a step to change this… ‘finally’, most of you might say. But like I just said, most are talking and not doing.

Saying that, we still need the skills of traditional art and copy – they are not just important, but vital – but we also need other skills such as technology, digital, social media, design, 3D, editing to name a few.

Before I changed, I asked myself a couple of questions: why should I need to change and how do I change?

Why

Clients are wanting quicker, cheaper and better solutions, because their customers want the same, therefore we have to deliver on this. Gone are the days where we get a brief and have one month to work on strategy, then another three weeks creative before presenting to the client. Then you have more time, with many rounds of changes.

These days we could have a brief from the client and be asked to respond within 24 hours with solutions, these solutions could be live tested and adapted while in market.

This sort of quick creation takes a mindset that reacts in a different way vs the creation of a 30 second TVC. It takes a different team set up to get the concept from thought to produced in a very short time.

To recap: we need to work quicker and better which equals time and skills.

How

Let’s look at how smaller agencies work, most of the time they work on project-based work. When the job comes in they put a team on it that can answer the brief in the quickest and best way possible. Most of the time they hire in freelance specialist to compensate for the lack on knowledge in a certain field such as technology.

So why not use this model in the larger agencies, but instead of freelancing use shared specialists across the group?

Instead of fixed teams why not select people best suited to the project?

We should break the traditional structure to be more flexible in the future. We don’t always need the big teams or groups you would normally see in an ad agency, we could have skilled people that are flexible, and are able to team up with either an art or copy partner one week and a creative technologist the next.

The brief defines the team…

Sounds logical, but how many are really doing this vs firefighting because your structure doesn’t allow you to do otherwise?

To get back to the headline of this post – should the traditional art and copy team still exist?

In my view – yes, but they should open up to working in different constructs otherwise they will become a hindrance rather than helpful.

Our new website is up and running, this will now be the home and we will shut down  and stop posting on ct365.net